Psoriasis: The Naked Truth
Psoriasis: The Naked Truth is a  pan-European educational programme to raise awareness about the physical and emotional impact of psoriasis and to encourage people with psoriasis to speak to their doctor about the life-changing potential of treatment.

The centrepiece of Psoriasis: The Naked Truth is an exhibition featuring photographs and inspiring stories of people with psoriasis from around the world which bring to life the experience of living with psoriasis. The exhibit, created by renowned photographer Ralf Tooten, will challenge the public’s perception as well as the stigma that can be associated with the disease.

To add another dimension to the exhibit, a short documentary was commissioned to capture “behind the scenes” footage of the photo shoot and to follow the stories of four of the participants during their experience.

To find out more information on the campaign, see the online photographic gallery and view the documentary please go to www.psoriasisthenakedtruth.com.

The Psoriasis: The Naked Truth exhibition
The media launch of Psoriasis: The Naked Truth took place at the Progress and Promise Media Academy ‘Redefining the Management of Inflammatory Disease’ in Amsterdam on 26 March 2009.

Date: Thursday 26 March 2009
Time: 19:30 – 22.00
Location: Amsterdam Wharf, Amsterdam, The Netherlands

The exhibition will now travel across Europe to various professional and patient healthcare congresses. To receive details of the next exhibition city please email psoriasisnakedtruth@ohpr.com

Sign up for the event
Journalists who are interested in receiving further information on the campaign, should email psoriasisnakedtruth@ohpr.com with your name, country, publication and contact details.